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FIRE-BALL FUN-FOR-ALL
(1949)
Television remained experimental until
September21st, 1948, the night the series called Texaco Star Theatre
began, starring Milton Berle. That night there were very few television
sets in the whole country. But the show was such a humungous success
that all the sets on all the shelves in all the towns in America were bought
up the next day. Cute little 10-inch Philcos and Emersons—pfft!
All gone!
Everyone suddenly was glued to a television
set. People would turn their set on at home and sit there watching
a snowy test pattern, waiting for some show to come on. Any show.
Curious pedestrians, standing outside shop-windows and watching those crazy
little boxes, were sometimes rewarded by seeing a wrestling match or an
early, faded John Wayne movie.
But the best of the best was Milton Berle,
“Mr. Television,” who cavorted with manic energy through an hour every
Tuesday night. And what do you know? When Uncle Miltie took
his 13-week hiatus in the summer of 1949, he was replaced by Olsen and
Johnson and their troop of stooges, vaudeville acts, clowns, singers, dancers…
and ME.
Buick, sponsor of our series, was touting
their powerful new automotive engine called “The Fire-Ball.” So,
Olsen and Johnson named their show The Fire-Ball Fun-For-All.
We performed on Tuesday nights, from 8:00 to 9:00pm. I know it’s
hard for people today to conceptualize, but that was LIVE television.
Tape had not been invented yet, did not come into commercial use until
about 1957.
When a show is LIVE, things happen that
are not supposed to happen. And audiences were not only turned on
just by seeing television, they were doubly turned on by the anything-can-happen
excitement of LIVE TV.
Shows today have writers, producers, directors,
set-designers, lighting specialists, prop men, costume designers and wardrobe
assistants, make-up artists and hair designers, production assistants,
experienced camera men, sound personnel with huge banks of mixing equipment,
and on and on. Then we had none of the above. Olsen and Johnson
did it all. They wrote the show (we had no scripts), directed the
sketches, rented theatrical sets, brought costumes and props from their
own huge barn/warehouse up in Carmel, NY, determined what music was to
be done.
Since there were no TV studios at that
time, we performed the show as a theatrical variety show and the huge TV
cameras caught as much of it as they could. Cameras in 1949 were
not mobile, did not have zoom capability, were really just barely out of
the experimental phase. In fact, in order for our cameras to work
at all they had to be turned on a full 60 minutes before use and focused
endlessly on test patterns or the resultant images would be wavy if not
totally unrecognizable.
The Fire-Ball Fun-For-All broadcasts emanated
from The International Theatre at Columbus Circle (59th St. at 8th Ave.)
in New York City. One entire section of seats was removed to make
room for the big NBC staff orchestra and our Conductor Al Goodman.
More seats were removed to create space for the cameras and to allow carpenters
to build and enclose a control booth. Lyn Duddy wrote special material,
Paul Van Loan wrote orchestrations, Dave Gould choreographed the first
four shows, Donn Arden the next four.
On Tuesday night, June 28th, 1949, I made
my national television debut (on camera this time!), doing Olsen and Johnson
stooge-bits and singing (in a 1908 Buick) “Shine On, Harvest Moon” and
“Take Me Out to the Ball Game” to June Johnson. Staging Director
Ezra Stone and Camera Director Frank Burns were wide-eyed if not frantic
trying to figure out how to stage and shoot for those three immobile cameras,
two in the pit, one in the balcony. We rehearsed 9:00am to 9:00pm
every day, which meant we sat around a lot. Television was so new
there was no union to demand five-minute breaks and fewer hours of sitting
around and wasting time. I came to appreciate unions for the first
time.
I worked mostly with June Johnson in the
musical numbers, sang mostly old-old favorites: “We’re Having a Heat Wave,”
“In the Good Old Summer Time,” “By the Sea,” “Let’s Get Away from It All,”
“Sweetheart of Sigma Chi,” “We’re Loyal to You, Illinois,” “How About You?,”
“Always,” “Big, Wide, Wonderful World,” “Little Brown Gal.” In a
big, long, special production of “Penthouse Serenade” I sang to the camera
and to June’s sister Chickee Johnson.
I was paid $75 a week. We did eight
of our contracted 13 shows and then Milton Berle returned temporarily while
we went back on the road. When we came back to do our final five,
we were given a new musical conductor (Charley Sanford), a new vocal/choral/special
material writer/arranger (Clay Warnick), and a new orchestrator (Irwin
Kostal). These shows were done in September and October of 1949.
Eddie Cline (former Keystone Kop) was now our staging director and Bob
Sidney the choreographer.
Our closing theme song had been “Tuesday’s
the Night for a Party!,” written I think by Ole Olsen. When we came
back to do our last five episodes the night had been switched to Thursdays,
so our closing theme suddenly became “Thursday’s the Night for a Party!”
We began to use more acts: Frank Cook, The Dancing Dunhills, Pallenberg
and His Bears, Mata and Hari, Betty Bruce, Hal LeRoy. I sang
“Cruising Down the River,” “School Days,” “You’ve Come a Long Way from
St. Louis,” “My Wonderful One,” “Love Nest,” “I Was Made for New York,”
“Ain’t She Sweet,” “Boston,” “Basin Street Blues,” “Darling, Not Without
You,” and “Manhattan Symphony.”
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